Since 2008, I have been helping organizations grow through Digital Marketing.
I am currently the Marketing Director for Lumerit Education, where I have the distinct privilege of managing a talented team of Millennial and Gen Z marketers. We are tasked with facilitating aggressive growth for our B2C brand (40% in 2018) through demand generation, lead generation, and lead cultivation. We have also been instrumental in the growth of our B2B brand, acquiring accounts with both UPS and Verizon. When I'm not at the office, you can find me traveling with my wife (Italy was our most recent trip), wrestling with my son, remodeling our 1930s Craftsmen home, riding my mountain bike, swimming in the Comel river, or reading at my favorite coffee shop.
Content Creation and Distribution
CRO (Conversion Rate Optimization)
Managed a quarterly promotion that brought in 1.1 million in 60 days
Grew e-mail list from 60k to 154k in 3 years with minimal budget
Increased lead generation YOY in 2015 by 208%
Increased revenue YOY in 2017 by 40%
Decreased turnover in department from 80% to 25%
Launched 3 new websites in 2 years for ed/tech company
Transitioned production company to full service creative agency